ESCP Europe

Item type

Book

Language

anglais

Pages

xi, 221 p.

Publication year

1994

Content notes

1. The growth of co-operation 2. Alliance variety and partner selection 3. The nature of alliances 4. The formation of an alliance 5. The cable and wireless consortium 6. The dowty-sema joint venture 7. The management of alliances 8. EVC: a joint venture between ICI and Enichem 9. Courtaulds coatings and Nippon paint 10. The evolving alliance: a limited, latent or dynamic relationship? 11. Imperial Tobacco and Henri Wintermans 12. ICI Pharma 13. Dynamic alliances-Rover and Honda 14. Dynamic alliances-RBS and Banco Santander 15. Dynamic alliances- ICL and Fujitsu 16. Partner relationship: the key to success Appendix A: The questionnaire Appendix B: The statistical findings

1. The growth of co-operation 2. Alliance variety and partner selection 3. The nature of alliances 4. The formation of an alliance 5. The cable and wireless consortium 6. The dowty-sema joint venture 7. The management of alliances 8. EVC: a joint venture between ICI and Enichem 9. Courtaulds coatings and Nippon paint 10. The evolving alliance: a limited, latent or dynamic relationship? 11. Imperial Tobacco and Henri Wintermans 12. ICI Pharma 13. Dynamic alliances-Rover and Honda 14. Dynamic alliances-RBS and Banco Santander 15. Dynamic alliances- ICL and Fujitsu 16. Partner relationship: the key to success Appendix A: The questionnaire Appendix B: The statistical findings.