ESCP Europe

Item type

Book

Language

anglais

Pages

xiii, 289 p.

Publication year

2008

Content notes

Acknowledgements --- Preface --- PART ONE DISCOVERING MOMENTUM --- 1 The power of momentum --- 2 The source of momentum --- 3 The road to momentum --- PART TWO DESIGNING MOMENTUM --- 4 Compelling insights --- 5 Compelling value --- 6 Compelling equity --- 7 Power offer design --- PART THREE EXECUTING MOMENTUM --- 8 Power offer execution --- 9 Vibrant satisfaction --- 10 Vibrant retention --- 11 Vibrant engagement --- PART FOUR TOTAL MOMENTUM --- 12 Internal momentum --- 13 Momentum leadership --- 14 Epilogue --- Endnotes --- Bibliography --- Index.

"Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the "power offers" that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You'll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth."- in book jacket.

Acknowledgements --- Preface --- PART ONE DISCOVERING MOMENTUM --- 1 The power of momentum --- 2 The source of momentum --- 3 The road to momentum --- PART TWO DESIGNING MOMENTUM --- 4 Compelling insights --- 5 Compelling value --- 6 Compelling equity --- 7 Power offer design --- PART THREE EXECUTING MOMENTUM --- 8 Power offer execution --- 9 Vibrant satisfaction --- 10 Vibrant retention --- 11 Vibrant engagement --- PART FOUR TOTAL MOMENTUM --- 12 Internal momentum --- 13 Momentum leadership --- 14 Epilogue --- Endnotes --- Bibliography --- Index..