The Momentum effect : How to ignite exceptional growth / LARRECHE, Jean-Claude

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The Momentum effect : How to ignite exceptional growth / LARRECHE, Jean-Claude

Book

LARRECHE, Jean-Claude

Published by Wharton School. Harlow - 2008

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 289 p.

Publication year: 2008

ISBN: 978-0-273-71253-4

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Figures

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Bibliography (10 p.), index

This book reveals the secrets of the extraordinarily successful companies. It provides new evidence to show that in order to achieve profitable growth companies have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth.

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