L'Effet Momentum : Les secrets d'une croissance efficace / Jean-Claude Larréché

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L'Effet Momentum : Les secrets d'une croissance efficace / Jean-Claude Larréché

Book

LARRECHE, Jean-Claude

Published by Pearson. Paris - 2009

Source : Ebsco collections

Item type: Book
Language: French
Pages: 371 p.

Publication year: 2009

ISBN: 978-2-7440-6394-7

Region

GENERAL

Note

Figures, notes

Note

Bibliographie (12 p.), index

Cet ouvrage traite de l'effet momentum qui est le "secret" des entreprises parvenant à soutenir une croissance efficace sur de longues périodes, même en situation de crise. L'auteur révèle, preuve à l'appui, l'existence de l'effet momentum, il en explique le mécanisme et montre comment mettre en pratique la puissance de ce phénomène. De la découverte client à l'engagement client, ce livre apprend à identifier les freins et les accélérateurs de la croissance efficace.

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