Platform leadership : How Intel, Microsoft, and Cisco drive industry innovation / GAWER, Annabelle ; CUSUMANO, Michaël A.

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Platform leadership : How Intel, Microsoft, and Cisco drive industry innovation / GAWER, Annabelle ; CUSUMANO, Michaël A.

Book

GAWER, Annabelle | CUSUMANO, Michaël

Published by Harvard Business School Press. Boston [Massachusetts] - 2002

Source : Ebsco collections

Item type: Book
Language: anglais
Pages: 305 p.

Publication year: 2002

ISBN: 1-57851-514-9

Region

GENERAL

Note

Figures, notes, tables

Note

Index

In this book, the authors reveal how Intel, Microsoft, and Cisco have orchestrated industry innovations to support their products and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present a framework for designing and implementing a successful platform strategy - or for improving an existing strategy.

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