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Getting more likes: the impact of narrative person and brand image on customer–brand interactions. |

Getting more likes: the impact of narrative p...

Academic Journal | Chang, Yaping | 2019

Journal: Journal of the Academy of Marketing Science. Nov2019, Vol. 47 Issue 6, p1027-1045. 19p.

Source : BUSINESS SOURCE COMPLETE
Liability of ecosystem integration and internationalisation of digital firms |

Liability of ecosystem integration and intern...

Academic Journal | Rong, Ke | 2022

Journal: In Journal of International Management December 2022 28(4)

Source : SCIENCE DIRECT
The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level. |

The Effects of Competence and Warmth Appeals ...

Academic Journal | Septianto, Felix | 2022

Journal: Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p369-384. 16p. 11 Color Photographs, 1 Diagram, 4 Charts, 4 Graphs.

Source : BUSINESS SOURCE COMPLETE
The scale-up finance gap in the EU: Causes, consequences, and policy solutions |

The scale-up finance gap in the EU: Causes, c...

Academic Journal | Quas, Anita | 2022

Journal: In European Management Journal October 2022 40(5):645-652

Source : SCIENCE DIRECT
With solar-powered charging points, plug and play at parks. |

With solar-powered charging points, plug and ...

| 2018

Journal: FRPT- Energy Snapshot; 7/17/2018, p18-19, 2p

Source : Ebsco collections