ESCP Europe

My secret Brexit diary : a glorious illusion / Michel Barnier

Book | BARNIER, Michel

Published by Polity 2021

“In June 2016, the people of the United Kingdom voted to leave the European Union. As the EU’s chief negotiator, for four years Mi...

Source : COLLECTIONS OF LONDON

Testing business ideas / BLAND, David J.

Book | BLAND, David J.

Published by John Wiley & Sons, Inc. New Jersey 2020

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business I...

Source : COLLECTIONS OF MADRID

What is a luxury brand? A new definition and ...

Academic Journal | Ko, Eunju | 2019

In: In Journal of Business Research June 2019 99:405-413

Source : SCIENCE DIRECT

In spite of considerable prior research on luxury branding, no widely accepted definition of “luxury brand” exists. The purpose of this paper is to review the literature in order to: a) summarize the [...]

An international history of the twentieth century and beyond / Antony ...

Book | BEST, Antony

Edition : 3rd ed. Published by Routledge. London 2015

"This hugely successful global history of the twentieth century is written by four prominent international historians for first-ye...

Source : COLLECTIONS OF LONDON

Social customer relationship management : Fundamentals, applications, ...

Book | ALT, Rainer

Published by Springer Nature. Cham, Switzerland 2020

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This ...

Source : COLLECTIONS OF MADRID