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JOBBER, David. Author | Lancaster, Geoffrey A.. Author
Published by Pearson - 2019 , 11th ed.
Library: Paris Champerret
Case studies and practical exercises as well as coverage on ethical issues and on social media role are the new addition to this edition, which continues to focus on connecting working businesses to sales theory.
Book | JOBBER, David
Published by Financial Times Prentice Hall 2009, 8th
Over the last twenty years, Selling and Sales Management has proven itself to be the definitive text in this exciting and fast-mov...
Published by FT Prentice Hall 2006, 7th ed.
This sales management text presents the principal aspects of the selling function : sales perspectives, sales environment, sales t...
Book | Lancaster, Geoffrey A.
VI, 168 S. : graph. Darst.
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