ESCP Europe

Langue

English

Publication year

01/06/1996

Hypothesized that cultural individualism–collectivism (CIC), self-construals, and values would have separate effects on individuals' use of low- and high-context communication styles. Ss were 753 students from universities in the US, Japan, Korea, and Australia. As hypothesized, analyses of questionnaire responses suggest that independent self-construals and individualistic values mediated the influence of CIC on the use of low-context communication, and interdependent self-construals and collectivistic values mediated the influence of CIC on the use of high-context communication. Also, self-construals and values were better predictors of and accounted for more variance in low- and high-context communication styles than did CIC. (PsycInfo Database Record (c) 2021 APA, all rights reserved)