"The Cult of Creativity" by Samuel Franklin delves into the history of post-war American psychologists, management consultants, and corporate executives as they grappled with defining and promoting creativity in professional settings. Franklin argues that the emphasis on creativity in work and life under digital capitalism has enduring effects, shaping self-help books, urban policies, and consulting firms. The book explores how creativity became intertwined with Cold War tensions, scientific management techniques, and educational psychology, offering insights into how creativity has been commodified and utilized in various contexts. Ultimately, "The Cult of Creativity" prompts readers to consider the implications of valuing creativity over other essential aspects of human endeavor. [Extracted from the article]
