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Identifying and prioritizing the critical quality attributes for business-to-business cross-border electronic commerce platforms
Academic Journal
Highlights •This study identifies and prioritizes the quality attributes of B2B cross-border EC platform.•This study applied the modified Delphi technique to identify the critical quality attributes from the journal articles with the approval from industrial practitioners.•Based on the theory of attractive quality, we conducted a Kano model analysis to prioritize the quality attributes of B2B cross-border EC platforms.•The Kano model analysis revealed 7 must-be, 15 one-dimensional, 14 attractive, and one indifference quality attributes of B2B cross-border EC platforms.