- Item type
- Periodical
- Language
- English
- Source
- Asia Pacific Journal of Management Research and Innovation; September 2013, Vol. 9 Issue: 3 p239-248, 10p
- Publication date
- 01/09/2013
- ISSN
- 2319510X
Assessment of corporate social performance has become one of the widely researched areas due to its practical implications. The article assesses the social performance of Indian multinational manufacturing companies on the twin dimensions of strategic governance and responsibility towards primary stakeholders. Using the data collected from corporate social responsibility (CSR) managers through a measurement tool, Indian multinational manufacturing companies have been found to be performing just about average. Strategic governance received the highest weightage, as generated with the help of expert opinion, followed by customers, investors, employees, communities and then suppliers. The results also revealed that strategic governance explained significant variation in stakeholders’ responsibility. The findings give out important implications for CSR managers and overall management of the companies.
