- Item type
- Periodical
- Language
- English
- Source
- Harvard Business Review. Sep2009, Vol. 87 Issue 9, p20-21. 2p. 6 Color Photographs, 1 Illustration.
- Publication year
- 2009
- ISSN
- 00178012
The article refers to the turnaround management at LEGO Group which kept the company out of bankruptcy and to the company's success in the toy market. LEGO's coordination of innovation management by a cross-functional team called the Executive Innovation Governance Group is explained. The organizational structure that includes the functional groups, the Concept Lab, the Product and Marketing Development initiative, and the Community, Education, and Direct unit, the development of LEGO's product line, and the areas of innovation such as customer interaction are mentioned.
