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Design and business: why can't we be friends?
Academic Journal
The article provides a discussion on the relationship between designers and executives in business. It argues that business executives are oriented more towards reliability and need processes that are replicable. The article mentions that business designers are oriented more towards validity and solutions for the future. The author recommends that executives should empathize with designers and allow them room for innovation. He also recommends that designers be more oriented towards reliability and create proofs through small predictions of future business trends.