Tesla's meteoric climb to become one of the world's most powerful automakers has ushered in a new era in the global car business. The conventional automakers have been eclipsed by Tesla's supremacy. According to political, economic, social and technological views, Tesla's market value may be inflated due to its dominant position in the electric cars sector. This case talks about the different strategies applied and the future scope for Tesla Inc. in the automobile market. Tesla aims to not only be one of the promising automakers, but also introduce a line of patented technologies in the stream. Tesla's entry into the emerging markets will be a true test for Tesla. The case critically looks at the challenges faced and the competitive strategies used by Tesla in the automobile industry. [ABSTRACT FROM AUTHOR]
