ESCP Europe

Langue

English

Publication year

01/12/2020

The situation of sports products aggregation under e-commerce and internet of things mode reflects the features of sports commodity industry agglomeration and its future development prospects in this field. Taking China's e-commerce platforms, such as Taobao, Paipai, Suning etc. as research objects, after classified retrieval, statistics and analysis, it is considered that the delivering service places of Chinese sports products e-commerce and the internet of things mainly concentrated in the southeast coastal provinces and Beijing city; The well-known foreign sports brands occupy the middle and high-end market, while the sales of domestic traditional sports brand are poor; The equipment of outdoor exercise, leisure commodity and home fitness sale well, and consumers have a pursuit of improving performance, adding functions and cutting price. The future development prospect of sports products industry is: developing the outdoor sports and leisure industry vigorously to create the national high-end brand in this field; Turning the "extensive" development mode of the traditional sports products industry which pursues speed and quantity into the "intensive" development mode which pursues benefit and quality; Increasing the proportion of investment in research and development (R&D) to improve the market competitiveness of sports products from the aspects of environmental protection, economy, durability, comfort, beauty and multi-function; Enhancing the national self-confidence of sports brands. [ABSTRACT FROM AUTHOR]