ESCP Europe

Item type

Periodical

Language

English

Source

Management Today. Jun2004, p20-20. 1/4p.

Publication date

01/06/2004

ISSN

20595425

In 1973, the New York office of the McCann ad agency came up with the slogan "Because I'm worth it." It was meant to strike a feminist note, this was, people may recall, only a year after the executive Helen Reddy's "I Am Woman," had reached number one. Later on, the executive Jennifer Aniston was famously associated with it. But the feminism, the product of a feisty female copywriter, according to L'Oreal SA chairman Lindsay Owen-Jones, got lost. When Aniston spoke about what she was worth, women were reminded of her much-publicised earning power.