ESCP Europe

Langue

Portuguese

Publication year

01/09/2017

The Industrial Pole of Manaus - PIM is the main model of socioeconomic development of the Western Amazon. Therefore, it is necessary to indicate if the companies installed in the PIM generate value and express competitive advantage. Therefore, the present work analyzed the performance of two companies of the Industrial Polo of Manaus (PIM), the Moto Honda of Amazonia and NCR Brasil, regarding the generation of value and considering the concepts of competitive advantage according to Warren Buffett (WB). Specifically, the objective was to identify the competitive advantage factors according to WB and to estimate the value of the companies according to the dividend projections according to Gordon (1962). The results showed that Honda did not present positive Valuation, due to the high need for investment in turnover. Already, NCR Brazil expressed high potential to generate value. But none of the companies entered the competitive advantage items according to Warren Buffett's investment criteria. [ABSTRACT FROM AUTHOR]