ESCP Europe

This book is about how customers, suppliers, employees, financiers, communities, the media, and managers interact and create value. The authors outline concrete principles and practical techniques for managing stakeholder relationships in order to ensure a firm's survival, reputation, and success. The book consists of six parts : managing for stakeholders ; business in the Twenty-first century ; the basic framework ; stakeholders, purpose, and values ; everyday strategies for creating value for stakeholders ; leadersip and managing for stakeholders.