This book explains how to help executives in traditional companies develop winning strategies to meet the growing challenge from low cost competitors. Drawing on examples from both business-to-business and business-to-consumer companies, it shows how to : develop a deeper understanding of why the low cost threat is rising to the top of senior managements agenda ; understand the advantages and disadvantages of the three fundamental options traditional companies have to respond to these competitors and to seize new growth opportunities ; learn strategies and tactics from low cost competitors that they might be able to apply to improve the competitiveness of their traditional business ; see how some leading companies are coping with some of the key leadership and cultural challenges that companies face in responding to low cost competitors.
