ESCP Europe

This book provides an in-depth analysis of the current literature on international business. Coverage includes the history and theory of the multinational enterprise (MNE) ; the political and policy environment ; strategies of MNEs ; managing various aspects of the MNE, including innovation and information technology, marketing, finance and accounting, culture and human resources, and environmental policy; business systems in Japan, Latin America, China, Pacific Asia, and the transitional economies ; the direction of academic research activity ; and MNEs and public policy.