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LIBAERT, Thierry. Author | Johannes, Karine. Author
Published by Dunod - 2016 , 2e éd.
Library: Paris Montparnasse
L'ouvrage présente le champ de la communication institutionnelle ou communication corporate et ses techniques. Les concepts en jeu sont l'identité, l'image, la notoriété, la réputation, l'opinion publique, etc. ©Electre 2016
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