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DELACROIX, Eva. Author | DEBENEDETTI, Alain. Author | SABRI, Ouidade. Author
Published by Dunod - 2014 , 2e édition
Library: Paris Montparnasse
Cet ouvrage présente les thèmes essentiels du marketing sous forme de 40 fiches synthétiques : le marketing dans l'organisation, les métiers, les stratégies, le ciblage, la gestion des produits, la communication, etc. ©Electre 2016
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