Key marketing metrics : The 50 metrics every manager needs to know / FARRIS, Paul W. ; BENDLE, Neil T. ; PFEIFER, Phillip E. | FARRIS, Paul W.
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Key marketing metrics : The 50 metrics every manager needs to know / FARRIS, Paul W. ; BENDLE, Neil T. ; PFEIFER, Phillip E.

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FARRIS, Paul W. | BENDLE, Neil T. | PFEIFER, Phillip E.

Published by FT Prentice Hall - 2009

Library: Paris Champerret

Source : Syracuse

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