Marketing metrics : 50+ metrics every executive should master / FARRIS, Paul W. ; BENDLE, Neil T. ; PFEIFER, Phillip E. | FARRIS, Paul W.. Auteur
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Marketing metrics : 50+ metrics every executive should master / FARRIS, Paul W. ; BENDLE, Neil T. ; PFEIFER, Phillip E.

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FARRIS, Paul W.. Auteur | BENDLE, Neil T. | PFEIFER, Phillip E.

Published by Wharton School. Upper Saddle River [New Jersey] - 2006

Source : Ebsco collections

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