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ALBERTINI, Thérèse | Helfer, Jean-Pierre | ORSONI, Jacques
Published by Vuibert - 2008 , 3e éd.
Library: Paris Champerret
Ce dictionnaire présente les grands domaines et les notions essentielles du marketing ainsi que des concepts marketing particuliers. Il propose pour chaque entrée, une définition puis un développement le plus souvent agrémenté d'exemples.
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