Principles of Marketing : European Edition / Philip Kotler

0 review

Principles of Marketing : European Edition / Philip Kotler

Book

KOTLER, Philip. Author | PIERCY, Nigel | HARRIS, Lloyd C. | ARMSTRONG, Gary

Published by Pearson Education - 2013 , 6th ed.

Library: Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2013
Edition no.: 6th ed.

ISBN: 978-0-273-74297-5

Note

Glossary

The goal of every marketer is to create more value to customers. The authors of this new European Edition have aimed to create more value for you by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur

Principles of marketing / 6th Euro ed. Kotle...

Book | KOTLER, Philip

Edition : 6th European ed. Published by Prentice Hall Europe. London 2013

"The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create m...

Source: Ebsco collections

Principles of marketing / 6th Euro ed. Kotler...

Book | KOTLER, Philip

Published by Prentice Hall Europe 2013, 6th European ed.

"The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create m...

LONDON

Source : Syracuse

Principles of marketing / KOTLER, Philip ; WO...

Book | KOTLER, Philip

Published by Pearson Education 2005, 4th European Edition

Cette 4e édition européenne offre des changements dans la perspective, l'organisation, le contenu et le style. Tenant compte de l'...

PARIS MONTPARNASSE

Source : Syracuse

Loading enrichments...