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GERVAIS, Michel. Author | HERRIAU, Christophe. Author
Published by Economica - 2011 , 6e éd.
Library: Paris Montparnasse
Dans un contexte de turbulences économiques, ce guide développe les modèles de réflexion stratégiques centrées sur l'analyse de la concurrence. Insiste sur l'intérêt de développer des manoeuvres associant la lutte et la coopération, sur l'obligation de rester flexible, en développant le système de veille, ou l'apprentissage organisationnel. ©Electre 2015
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