ESCP Europe

Al Jazeera, a satellite channel, changed forever the face of Arab broadcasting with its uncensored news and bold talk show programs. The September 11 attacks on the United States and the war on terrorism also vaulted Al Jazeera to international prominence but also turned it into a source of controversy. Despite it, in less than a decade, the channel has transformed itself from an obscure regional news broadcaster to a multi-channel, multi-lingual, multi-service global enterprise. This book's in-depth look at Al Jazeera examines whether its global success reflects particular organizational strengths. It explores whether Al Jazeera is merely a fad thriving on the thirst for free speech in the Middle East, or a new medium whose success will be sustained by its organizational culture and model. This work delves into the culture, workings and challenges of this powerful media organization to provide insights on its achievements, its future, and the true measure of its success.