ESCP Europe

This book argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.Building on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging markets and how Western companies can adopt jugaad to succeed in our hypercompetitive world.