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Book
MILLIER, Paul. Author
Published by Pearson - 2014 , 2e éd.
Library: Paris Montparnasse
Cet essai critique au carrefour de l'entrepreneuriat, du marketing et de l'innovation, passe en revue 30 grands principes de management et en démontre les faiblesses. L'auteur propose ensuite une approche plus souple de ces règles.
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