International Marketing / Pervez N. Ghauri

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International Marketing / Pervez N. Ghauri

Book

Ghauri, Pervez N. (1948-). Author | Cateora, Philip R.

Published by Mc Graw Hill Higher Education - 2014 , 4th ed.

Library: Paris Montparnasse London

Source : Syracuse

Item type: Book
Language: English

Publication year: 2014
Edition no.: 4th ed.

ISBN: 978-0-07-714815-7

Note

Tableaux ; graphiques

Subjects: INTERNATIONAL MARKETING - TRADE NEGOTIATION - STRATEGY - INDUSTRIAL MARKETING - DISTRIBUTION - PROFESSIONAL ETHICS - CORPORATE SOCIAL RESPONSIBILITY - BRAND - SALE - INTERCULTURAL MANAGEMENT - LOGISTICS - SALES PROMOTION

Now in its fourth edition this introduction to international marketing has been throughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Case studies : Audi, Starbucks, Wal-Mart, Abercombie & Fitch, Tellyo, Ikea, MBF, El Dawar Foods, Aldi and Lidl, Fiat, El-Sewedy Electrometers, Banco Mediano Espanol, Luxottica, Fedex/UPS, Tetra Pak, Levi Strauss Signature, Apple Inc.'s iPhone, UGG Boots, L'Oréal.

International Marketing / Pervez N. Ghauri

Source : Syracuse

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