International Marketing / Pervez N. Ghauri

0 review

International Marketing / Pervez N. Ghauri

Book

GHAURI, Pervez N.. Author | CATEORA, Philip R.

Published by Mc Graw Hill Higher Education - 2014 , 4th ed.

Library: Paris Montparnasse London

Source : Syracuse

Item type: Book
Language: English

Publication year: 2014
Edition no.: 4th ed.

ISBN

978-0-07-714815-7

Sujets ACIEGE

MARKETING INTERNATIONAL
STRATEGIE
MARKETING INDUSTRIEL
DISTRIBUTION
ETHIQUE PROFESSIONNELLE
RESPONSABILITE SOCIALE DE L'ENTREPRISE
MARQUE
VENTE
MANAGEMENT INTERCULTUREL
LOGISTIQUE
PROMOTION DES VENTES
NEGOCIATION COMMERCIALE

Note

Tableaux ; graphiques

Now in its fourth edition this introduction to international marketing has been throughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Case studies : Audi, Starbucks, Wal-Mart, Abercombie & Fitch, Tellyo, Ikea, MBF, El Dawar Foods, Aldi and Lidl, Fiat, El-Sewedy Electrometers, Banco Mediano Espanol, Luxottica, Fedex/UPS, Tetra Pak, Levi Strauss Signature, Apple Inc.'s iPhone, UGG Boots, L'Oréal.

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur

Doing Business in Emerging Markets / S. Tamer...

Book | CAVUSGIL, S. Tamer

Published by Sage 2013, 2nd ed.

This book reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entr...

PARIS CHAMPERRET

Source : Syracuse

International business negotiations / GHAURI,...

Book | GHAURI, Pervez N.

Published by Pergamon 2003, 2d ed.

L'ouvrage explique la nature des négociations internationales, les rapports avec la culture nationale, les différentes types de né...

PARIS MONTPARNASSE

Source : Syracuse

International Business Strategy : Theory and ...

Book | BUCKLEY, Peter J.

Published by Routlege 2015

This textbook provides with the core research in international business and strategy, including organization, global strategy, eff...

PARIS CHAMPERRET

Source : Syracuse

Loading enrichments...