Strategic management and competitive advantage : Concepts and cases / BARNEY, Jay B. ; HESTERLY, William S.

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Strategic management and competitive advantage : Concepts and cases / BARNEY, Jay B. ; HESTERLY, William S.

Book

BARNEY, Jay B. | HESTERLY, William S.

Published by Pearson Prentice Hall - 2006

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2006

ISBN: 0-13-154274-5

Note

Endnotes, exhibits, figures, glossary

This book gives an overview on strategic management. Part one presents the tools of strategic analysis : strategy and the strategic management process ; evaluating a firm's external environment ; evaluating a firm's internal capabilities. Part 2 exposes business level strategies : cost leadership ; product differentiation. Part 3 explains Corporate strategies : vertical integration ; corporate diversification ; strategic alliances ; mergers and acquisitions. Cases.

Strategic management and competitive advantage : Concepts and cases / BARNEY, Jay B. ; HESTERLY, William S.

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin