ESCP Europe

This book focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. Part one explores the strategic imperatives : expanding abroad ; understanding the international context ; developing transnational strategies. Part 2 introduces the oganizational challenge : developing a transnational organization ; creating worldwide innovation and learning ; engaging in cross-border collaboration. Part 3 indicates the managerial implications : implementing the strategy ; the future of the transnational.