In this groundbreaking paradigm for the industrial economy, the authors explain how the world is on the verge of a new industrial revolution, one that promises to transform our fundamental notions about commerce and its role in shaping our future. They have two related goals : first, to show the vast array of ecologically smart options available to businesses ; second, to argue that it is possible for society and industry to adopt them. They acknowledge such barriers as the high initial costs of some techniques, lack of knowledge of alternatives, entrenched ways of thinking and other cultural factors.
