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Book
DIOUX, Jacques. Author
Published by De Boeck - 2013
Library: Paris Montparnasse
l'ouvrage décrit avec de nombreux exemples, les actions merchandising à mener dans tous les domaines physiques et virtuels : acteurs, produits dérivés, offre commerciale,supply chain, transcanal, retailtainment, ergonomie des univers, ...
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