Including the Churchill, Ford, and Walker approach, the new edition also features: a strong focus on leadership, technology, innovation, ethics, and global business ; new material integrated throughout the book on multifaceted sales communication approaches, leadership, and the relationship between the marketing and sales functions ; continued partnership with HR Chally, a global sales consultancy that supplies cutting-edge data for each chapter, allowing students to benefit from understanding and working with real-world applications of current sales force challenges. With case studies.
