Marketing for hospitality and tourism / KOTLER, Philip ; BOWEN, John T. ; MAKENS, James C.

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Marketing for hospitality and tourism / KOTLER, Philip ; BOWEN, John T. ; MAKENS, James C.

Book

KOTLER, Philip | BOWEN, John T. | MAKENS, James C.

Published by Pearson Prentice Hall - 2006 , 4th ed. ; intern. ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2006
Edition no.: 4th ed. ; intern. ed.

ISBN: 0-13-201773-3

Note

Figures, glossary

This book takes an integrative approach to marketing for hospitality and tourism, explaining the how and why of everyone's role in marketing. It consists of 4 parts : understanding the hospitality and tourism marketing process ; developing hospitality and tourism marketing opportunities and strategies ; developing the hospitality and tourism marketing mix ; managing hospitality and tourism marketing. Case studies

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