- Item type
- Book
- Language
- English
- Publication year
- 1995
- Edition no.
- 2nd ed.
- ISBN
- 0-256-13661-0
- Note
- Appendixes, credits, exhibits, glossary
- Geographical area
- GENERAL
This book gives an overview on retailing management. It is divided into five major sections : the world of retailing ; retailing strategy ; merchandise management ; store management and operations ; evaluating and controlling the retail operations. It provides numerous cases.