ESCP Europe

In this book, the authors reveal how to execute an innovation initiative. Regardless of the type of the initiative , the crux of the challenge is that business organizations are note designed for innovation; they are designed for ongoing operations. And they are deep and fundamental conflicts between the two. Drawing ten year of research and examples from innovators as diverse as Allstate, BMW, Harley-Davidson, IBM, Nucor, and Timberland, the authors show how to : buid the right team for your innovation initiative and run a disciplined experiment.