Building great customer experiences / SHAW, Colln ; IVENS, John

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Building great customer experiences / SHAW, Colln ; IVENS, John

Book

SHAW, Colin

Published by Palgrave Macmillan - 2005

Library: Paris Champerret Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2005

ISBN: 1-4039-3949-7

Note

Figures, notes, tables

Geographical area: GENERAL

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of examples and cases, the authors show that this is key for all companies and organizations.

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