Building great customer experiences / SHAW, Colln ; IVENS, John

0 review

Building great customer experiences / SHAW, Colln ; IVENS, John

Book

SHAW, Colin

Published by Palgrave Macmillan - 2005

Library: Paris Champerret Paris Montparnasse

Source : Syracuse

Item type: Book
Language: English

Publication year: 2005

ISBN: 1-4039-3949-7

Note

Figures, notes, tables

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of examples and cases, the authors show that this is key for all companies and organizations.

Checking of available copies ...

To obtain the document

Checking of available copies ...

Suggestions

Du même auteur

The DNA of customer experience : how emotions...

Book | SHAW, Colin

Published by Palgrave Macmillan 2007

In this book, the author demonstrates why building a great Customer Experience is important to a company. He has undertaken more t...

PARIS CHAMPERRET

Source : Syracuse

Customer experience : Future trends and insig...

Book | SHAW, Colin

Published by Palgrave Macmillan 2010

The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. B...

PARIS CHAMPERRET

Source : Syracuse

Loading enrichments...