From the founders of the trailblazing software company 37signals, here is a different kind of business book one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few bucks or even free. Stuff that was impossible just a few years ago is now simple.That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
First -- The new reality -- Takedowns -- Ignore the real world -- Learning from mistakes is overrated -- Planning is guessing -- Why grow? -- Workaholism -- Enough with "entrepreneurs" -- Go -- Make a dent in the universe -- Scratch your itch -- Start making something -- No time is no excuse -- Draw a line in the sand -- Mission statement impossible -- Outside money is plan Z -- You need less than you think -- Start a business, not a startup -- Building to flip is building to flop -- Less mass -- Progress -- Embrace constraints -- Build half a product, not a half-assed product -- Start at the epicenter -- Ignore the details early on -- Making the call is making progress -- Be a curator -- Throw less at the problem -- Focus on what won't change -- Tone is in your fingers -- Sell your by-products -- Launch now -- Productivity -- Illusions of agreement -- Reasons to quit -- Interruption is the enemy of productivity -- Meetings are toxic -- Good enough is fine -- Quick wins -- Don't be a hero -- Go to sleep -- Your estimates suck -- Long lists don't get it done -- Make tiny decisions -- Competitors -- Don't copy -- Decommoditize your product -- Pick a fight -- Underdo your competition -- Who cares what they're doing? -- Evolution -- Say no by default -- Let your customers outgrow you -- Don't confuse enthusiasm with priority -- Be at-home good -- Don't write it down -- Promotion -- Welcome obscurity -- Build an audience -- Out-teach your competition -- Emulate chefs -- Go behind the scenes -- Nobody likes plastic flowers -- Press releases are spam -- Forget about the Wall Street journal -- Drug dealers get it right -- Marketing is not a department -- The myth of the overnight sensation -- Hiring -- Do it yourself first -- Hire when it hurts -- Pass on great people -- Strangers at a cocktail party -- Resumés are ridiculous -- Years of irrelevance -- Forget about formal education -- Everybody works -- Hire managers of one -- Hire great writers -- The best are everywhere -- Test-drive employees -- Damage control -- Own your bad news -- Speed changes everything -- How to say you're sorry -- Put everyone on the front lines -- Take a deep breath -- Culture -- You don't create a culture -- Decisions are temporary -- Skip the rock stars -- They're not thirteen -- Send people home at 5 -- Don't scar on the first cut -- Sound like you -- Four-letter words -- ASAP is poison -- Conclusion -- Inspiration is perishable..
