International Business Strategy : Rethinking the Foundations of Global Corporate Success / Alain Verbeke, I. H. Ian Lee

0 review

International Business Strategy : Rethinking the Foundations of Global Corporate Success / Alain Verbeke, I. H. Ian Lee

Book

VERBEKE, Alain. Author | LEE, I. H. Ian

Published by Cambridge University press - 2022 , 3rd ed.

Library: Paris Champerret

Source : Syracuse

Item type: Book
Language: English

Publication year: 2022
Edition no.: 3rd ed.

ISBN: 978-1-108-73837-8

Subjects: INTERNATIONAL MANAGEMENT - MULTINATIONAL COMPANY - STRATEGY

This textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). This third edition features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic.

International Business Strategy : Rethinking the Foundations of Global Corporate Success / Alain Verbeke, I. H. Ian Lee

Source : Syracuse

Berlin

London

Madrid

Paris Montparnasse

Paris Champerret

Turin