"This new edition expands upon issues of growing importance to global businesses, including corporate social responsibility, corporate citizenship and sustainability. It explores topics of great importance to business at the start of the new decade, including digital transformation and digital business, and explores the intersection of technology and pandemic-accelerated change to look to the future of business in a global setting.
Enriched with practitioner examples as well as new, colourful and illustrative cases, and ideally structured to make navigation and learning straightforward, this textbook is an ideal introduction to international business."
Part I. Economic and political framework 1. Introduction to international business 2: Theories of international business 3. National governments. Powers and tools 4. Global governance and finance Part II. International mindsets and values 5. Culture in international business 6. Cross-border corporate social responsibility Part III. Internationalisation strategies 7. Multinational history and configurations 8. Market entry 9. Multinational organisations and structures Part IV. Multinational functions 10. Multinational upstream operations 11. Multinational downstream activities 12. Multinational treasury Part V. The future of international business 13. The changing geography of international business 14. International business and the natural environment 15. Multinational technology and talent.
