Digital Marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick

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Digital Marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick

Ebook

Chaffey, Dave. Author | Ellis-Chadwick, Fiona

Published by Pearson Education Limited - 2022 , 8th edition

Library: Madrid London Paris Champerret Paris Montparnasse Turin Berlin

Source : Syracuse

Item type: Ebook
Language: English

Publication year: 2022
Edition no.: 8th edition

ISBN: 978-1-292-40099-0

Subjects: WEBMARKETING - STRATEGIC MARKETING - ARTIFICIAL INTELLIGENCE

Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.

Part 1 Digital marketing fundamentals - Part 2 Digital marketing strategy development - Part 3 Digital marketing: implementation and practice.

Digital Marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick

Source : Syracuse

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