"Data include texts, articles, books or documents, numbers in economics or statistics, conversations, interviews, questionnaires, images, and anything we see or observe. We apply our culture and knowledge to approach them so we can understand the world or take action. This book presents the quantitative and qualitative methods used in the social sciences to produce knowledge by combining theoretical conceptualization with empirical observations in other words, making data speak in the spirit of the scientific method!
There is an emphasis on online technologies and artificial intelligence, which provide an opportunity to combine quantitative and qualitative approaches and stimulate the development of traditional approaches."
