ESCP Europe

For TQM to succeed in America, you need to create an American-style "learning organization" with the full commitment and understanding of senior managers and executives. Written expressly for this audience, A New American TQM offers a comprehensive and detailed explanation of TQM and how to implement it, based on courses taught at MIT's Sloan School of Management and the Center for Quality Management, a consortium of American companies. Full of case studies and amply illustrated, the book examines major quality tools and how they are being used by the most progressive American companies today.