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Barquissau, Eric. Author | Castéran, Herbert. Author | Selmi, Refk. Author
Published by EMS - 2022 , 3e éd.
Library: Paris Montparnasse
Le point sur l'utilisation et les enjeux du marketing dans la compétition politique, notamment dans les campagnes électorales. Les contributeurs analysent les moyens techniques, les méthodes de persuasion et les enjeux de la communication dans ce domaine. ©Electre 2022
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