This new edition of Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live. Using up-to-date case studies the 5th edition examines everything from the impact of the financial crisis, to the effects of the Brexit vote in the UK, to popular distrust of globalisation, to the operation of specific businesses to illustrate how economic theory relates to real business issues.@Pearson 2017
Part A Introduction--1 Economic issues--Part B Microeconomics-2 Markets, demand and supply-3 Markets in action-4 The demand decision-5 The supply decision-6 Market structures-7 Wages and the distribution of income-8 Market failures and government policy--Part C Macroeconomics-9 Aggregate demand and the business cycle-10 Aggregate supply and economic growth-11 The financial system, money and interest rates-12 Output, unemployment and inflation-13 Macroeconomic policy--Part D International Economics-14 Globalisation and international trade-15 Balance of payments and exchange rates.
