Food industries have major participation in the economic growth of any country. This study aims to
present the comparative advancement and importance of the development competitiveness of the
food production unit through investment and strategies of innovative activities, all over the world.
Special attention needs to be paid to the selection strategy of innovative options for various size food
industries. The product development and up-gradation of the existing one, its importance for food
industries as a new approach has to make by risks; understating of competitive enhancement
techniques may be beneficial for people in controlling decision-making risks.
At present, the food market in India is characterized by a significant intensity of competition,
due to the peak saturation of consumers requirements. The response of market requirements,
manufacturers offer innovative product variety and also diversified business activities. This article tries
to discuss the desirable trends to initiating innovation strategies and its benefits activities in the
segment of new generation products like beverages, dairy products, simple and fast food, etc. This will
have been observed that innovative activities emphasize all possible changes in product compositions,
additives use, consistency assurance and diversification apply in terms of weight of product, packaging
design modification, and focus on product positioning, at the same time creation of product
uniqueness category and marketing strategies. Management leaders in the view of innovative product
strategies offer have more concerns or huge manufacturing plants. When we talk about innovation
activities it concerns high capital requirements or time base efforts. Advancement activities ought to
bring rationalization of quality improvements, characteristics of products on health and manufacturing
costs.
