Library:
Madrid
London
Paris Champerret
Paris Montparnasse
Turin
- Item type
- Study and report
- Dissertation
- Language
- English
- Publication year
- 2020
- Note
- Master MSc in Hospitality & Tourism Management
- Subjects
- TOURISM SECTOR - TECHNOLOGY
This research paper aims to explain how new services might increase the performance
of a hotel and enhance its digital presence. Thus, this research paper will also sow
the importance of digital presence and the relevance of brand awareness of these new
services. The literature review revealed a significant number of researches that has been
directed on the relevance of the digital presence and brand awareness, the case studies on the
profit & revenues of new services outline the reason behind the importance of these services
on the performance of a hotel. To better measure the relevance of these academic statements,
we will further analyze the Lutetia case with the help of the benchmark of the Parisian market
in order to get a realistic insight on the reliance of these new services. Digitalisation is changing
the way people travel, and has opened up new opportunities for tourism actors to compete in
global markets. This research paper also highlights the important role of the association of
technology and new services in creating the right framework for hotels. The Lutetia case is a
great asset for this research paper to better confirm this association and to emphasize the
relevance of a well management and control the digital presence of a hotel. This research
project investigated whether new services can rise the performance of hotel. Findings
confirmed that an adequate management of the digital presence with a well-balanced brand
awareness is able to increase the profit and revenues of a hotel in terms of creating new services
for the property. To sum up, hotels should integrate these new services to the actual operations
of the hotel using the technological advancements available.
